This year, at the annual Georgia Logistics Summit, over 2,000 logistics professionals were in attendance. It was an exciting and informative event that brought together several of the industry’s top names. Great speeches from the Georgia Governor Nathan Deal and CEO of Home Depot Craig Meaner were exceptionally insightful providing an unforgettable experience. Since 2009, the Georgia Logistics Summit has served as a great scope into the world of transportation serving as a central hub for shippers and carriers to do business as well as learn from each other. A hot topic at this year’s logistics extravaganza was centered on exceptional customer service. – See more at: http://www.vestralogistics.com/index.php/blog/single/innovation-in-rare-form.-the-2015-georgia-logistics-summit#sthash.T9s7M5bx.dpuf
“It doesn’t matter how great your product is, how hard you work with your suppliers or what innovation you bring to the marketplace. It doesn’t matter how much time and energy you spend training your associates to provide a great experience. It doesn’t matter how much money you invest in a website to be able to service customers as their needs are changing. None of this matters if, at the end of the day, you don’t have what the customer needs when they need it and in the quantities they need,” he said. “If that doesn’t happen, all of that energy and effort is for naught.”-Craig Menear
Even though this statement was initially directed at the retail industry, the same can be applied to transportation. In the 3PL sector, customer service requires great communication. It requires the ability to not only coordinate freight movement, but the development of long lasting relationships with the respective customer. At the summit this year, we had the pleasure of developing those types of relationships first hand. It is not only our duty to make sure freight gets from point A to point anywhere, but it also illustrates that everyone involved in the process is taken care of. Statistics related to the notion of customer service show that by 2020 customer experience will overtake price and product as the key brand differentiator. This means that meeting the clients needs effectively will be essential to continued business success. This is a concept we adopt in all that we do at Vestra. We believe the greatest advantage we can have lies in serving our client’s to the best of our abilities. We believe in providing the kind of service that glorifies professional integrity in ways unmatched by anyone in our industry. This year’s logistics summit was an unforgettable experience that further developed our knowledge of the industry that fuels our economy without rest. We enjoyed meeting a variety of new industry professionals and cannot wait until next year to do it all over again!