Most people have heard of “the butterfly effect” – the idea that a small change in one location can produce a large change somewhere else in the system. (The flapping of a butterfly’s wings in the Amazon can influence the path of a tornado in the tropics.) It’s an element of Chaos Theory – that field of study about the behavior of complex systems.
In our business (3rd Party Logistics), the equivalent could be “the watermelon effect”. We see the complexities of managing transportation of goods across the USA, so we tune into a whole range of factors that influence the availability and price of individual trucks in specific locations.
We can warn you about “the watermelon effect” – the impact that the watermelon harvest in Florida has on the price of freight in Wisconsin. We know that – for 10 months of the year – Florida is one of a trucker’s least-favorite destinations. For those 10 months, it’s a dead-end route and there’s huge competition for the few low-priced, northbound loads. But that all changes when the harvest comes in – suddenly there are high-return loads heading north – loads of perishable produce that has to be moved.
Transportation is our business. We specialize in getting your product to market, wherever it’s going across the USA. Booking freight is like making hamburgers – anyone can make a decent burger, but not everyone can successfully run a high-volume burger bar.
If you want to get on with what you’re good at, without having to worry about butterflies, watermelons or other logistics complexities, give us a call. We’ll look after your freight while you get on with running your business – and with our Partnership Pricing offer, you can still manage your transportation as a cost center, not just a black hole.